Brain-Minded Safety Culture Transformation


In the 21st Century we live and work in a world characterised by VUCA (volatility, uncertainty, complexity and ambiguity), but many companies still cling to safety concepts dating back to the beginning of the Industrial Revolution when change was relatively slow and manageable. They religiously rely on procedures, structures and processes of which many have now become outdated. They’re forever trying to engineer better systems and they spend millions trying to educate and train their people to understand and use these systems. When that fails as it often does they try to enforce compliance with disciplinary and punitive actions.

​What these companies fail to understand is that safety starts with people and to create resilient and sustainable safety cultures we need to change their behaviour – NOT by merely focusing on the behaviour itself but to also understand and manage the neural processes in the brain that precede and cause that behaviour.
Research in social neuroscience shows that the key driving principle of the human brain is 'threats and rewards'. Our brains are constantly scanning the environment – both the physical environment (e.g. the workplace) and the social environment (the way people behave towards us) – for anything it might perceive as a threat or a reward. When a reward is detected, it triggers an automated neural process that drives us towards that perceived reward and ultimately also enables us to function at our best (e.g. improved creativity, better judgment, enhanced memory, effective decision-making, better communication, etc.).
When a threat is detected the opposite happens and our ability to solve problems, communicate, understand consequences, evaluate situations, control impulses, plan ahead, recall information and make decisions is severely impaired at a neurological level. When in this state, the individual’s ability to perform even simple routine actions – not to mention perform at their best when things go wrong – is disrupted as their brain tries to work its way through the perceived threat (inter-personal or environmental). This often causes them to behave in unsafe ways.

​​From a neurological perspective, many of today’s workplaces have become extremely threatening environments as a result of autocratic leadership, increased demands, constantly changing goals and expectations, information overload, poor communication and the fear of punishment if a mistake is made. People are often in constant neurological fear-states where safe behaviour is one of the first casualties.
Neurosafety is an emerging field, which integrates principles and insight from social neuroscience, safety engineering and organisational development to help organisations create brain-friendly working environments that optimises performance, productivity and ultimately, safe behaviour.

A strong feature of neurosafety is applying the principles of neuro-based leadership—leading people in ways that empower them to function at their best by considering and managing the neural processes that precede behaviour. In other words, if leaders understand the impact of THEIR behaviour on the brains of those they lead, they can learn to behave in ways that trigger the desired behaviour (e.g. working safely) in people.
"People are often in constant neurological fear-states where safe behaviour is one of the first casualties."​​
NeuWorxTM is  our extensive and ground-breaking safety culture transformation programme specifically designed for organisations working in high-risk or dangerous environments. Taking a strong science-based approach to safety, this programme enables organisations to create brain-engaging working environments that optimises performance, productivity and ultimately, safe behaviour (see Neurosafety: The New Brain Science of Working Safely in our blog).

IThe NeuWorxTM  programme consists of a wide range of components, which include assessments, masterclasses, workshops, tools, processes as well as individual and team coaching. These are designed to be integrated into large-scale tailor-made safety culture transformation projects. However the masterclasses, workshops and assessments are also available as stand-alone offerings as part of your internal leadership development or safety culture transformation programmes (also see our Supervisor Development Programme).
Ready to take your team or company's safety culture into the 21st Century?
Please contact us now to arrange for a consultant to call you to discuss your
​safety needs and how we can help you find the best possible solutions!
Brain-Minded Safety Leadership
DURATION: 2 Days face-to-face   MAX ATTENDEES: 12
   While almost everyone realises the importance of creating safe workplaces, many companies still get safety wrong. They focus on out-dated safety practices and procedures without realising that the world has changed and that more change is coming. Neurosafety is an emerging field that incoporates new findings from  social neuroscience with leadership and safety engineering to present a revolutionary new approach to workplace safety.
   This event will equip leaders and safety professionals to lead safety in a brand new way. Learn more or book your team here...
Neurosafety Power Session
DURATION: 1-3 Hours face-to-face interaction  MAX ATTENDEES: 35
   You know it's time to take your company's safety culture out of the Dark Ages but "neurosafety" sounds a little sci-fi-ish to some? Take the first step into 21st Century safety culture transformation by booking a Neurosafety Power Session for your leaderhip team. 
   This event will create new understanding of the brain processes that precede human behaviour and how leaders can manage these to create sustainable safety cultures. We're global pioneers in the field of neurosafety and would love to share this exciting new approach with you. Learn more by sending us an email or give us a call right now!

Start the journey towards brain-friendly leadership today...

"He who influences the thought of his times, influences all the times that follow.
​He has made his impress on eternity
- Hypatia (370-415 AD)